Buying a luxury watch is an exciting experience. Whether you are looking for a timepiece for everyday use or an investment piece – our buying guide provides you with all of the information and guidance that you need to purchase your first or next luxury watch. This buying guide covers:
- Setting your budget for your luxury watch. We also discuss the models that tend to hold or increase in value over time and how this can affect your budget when looking for your ideal watch.
- Choosing the internal mechanism, functions, materials, style and size of your watch can also help you decide on your ideal budget and provide an indication of how much your watch will cost.
- Deciding on whether you want to purchase a new or pre-owned watch. We have a wide range of new and pre-owned watches available to suit you – with pre-owned watches typically being more affordable than newer models. We use our extensive network and deep-rooted expertise to allow us to procure the most sought-after watches and we pride ourselves on the vigorous vetting process for our used watches.
- How we can help you find the perfect luxury watch. We will work with you to provide the ideal watch that suits you. If we do not have your ideal watch listed on the website, let our team know and we will work with you to source your watch for you. We also offer part exchange and watch-buying services – if you are looking to swap to a different timepiece.
For more information on purchasing a watch as an investment piece, please find our guide here.
Setting Your Budget
Different manufacturers and models will command different price points. With certain models and makes being more desirable to collectors and investors – this can also have an impact on the overall price of your desired luxury watch. The materials as well as the internal mechanisms will also affect the value of your watch – so it’s important to consider these factors when deciding on your budget. Certain models of watch are well known to increase in value over time so this is something to bear in mind when setting your budget. This includes models such as the Rolex Submariner, Daytona & Patek Phillipe Nautilus. Exclusive watches also tend to increase in value – with the luxury watch market being very supply and demand-orientated.
Choosing the Functions, Features & Materials of Your Desired Luxury Watch
There are many different functions and materials that are available. Luxury watch brands are world-renowned for their absolute & stringent attention to detail in the design and manufacture of their watches. Rarer / more expensive materials and more complex designs will increase the overall value of the watch. Some manufacturers are creating innovative designs with more inexpensive materials but expect absolute premium material quality from most luxury models. Deciding on the functions, features and materials of your luxury watch will dictate the price so this can help you choose a watch that is within your agreed budget.
New Luxury Watches vs Vintage or Pre-Owned Luxury Watches
New custom-made or factory-new luxury watches are a great way to keep a watch in new condition for investment. This is typically more attractive to luxury watch investors but there are also a number of pristine pre-owned watches available for less because they are pre-owned. The vintage market has been strong between 2020 & 2024 which is another avenue where investors may look for an investment watch without having to invest a larger sum of capital on a new timepiece.
We have a stringent and diligent process to assess all of the pre-owned watches that we sell on consignment or have available at our boutique. We take great pride in sourcing watches from verified and trusted third parties. Each watch entering The Watch Boutique is carefully inspected by our in-house watch technician with over 25 years of experience working with prestigious watch brands.
Using Our Team & Network to Find the Perfect Luxury Watch For You
We use our expertise and knowledge of the market to help you source the perfect watch for your requirements. We have worked within the luxury watch market for many years and are able to source your ideal watch as well as organise a part exchange to purchase your next watch. We are also able to concierge your watch to free up capital to make a new investment or purchase a new watch.
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