Luxury Watch Investment Guide

Luxury watches are a fantastic investment if you are looking for an asset that often increases in value over time. This is also a great asset to consider when looking to start or diversify your portfolio.

When choosing an investment timepiece – it’s important to carry out research and use our knowledge to help you find the perfect model. This investment guide provides you with all of the guidance that you need when looking to purchase a luxury timepiece as an investment item and not for personal use. This guide covers:

Selecting the best and most reputable brand to invest in. There are certain brands and models that are highly likely to increase in value. We provide these as well as their specific models that are good choices as an investment piece.
The importance of diversifying your investment. As with all investments, holding your investment in a single watch carries a higher risk than splitting your investment across a number of items. Not all watches will increase in value – so it’s important to carry out research before making your decision.
Guidance with understanding the supply & demand market when carrying out your research. It’s important to understand the market environment – as well as which watches are currently available. Exclusivity is a key driver in increasing an investment watch’s value – so these are points to consider before finalising your investment.
Receiving guidance from our team. Our team has decades of experience as dealers in the luxury watch market. We use our up-to-date knowledge of the current market and through our dealings with our clients. This allows us to guide you in choosing, as well as sourcing the ideal investment watch or multiple watches to start or diversify your portfolio.

Which Brands & Models Are the Best to Invest In?

As a general rule of thumb, Rolex and Patek Philippe top the list of the best brands in terms of asset appreciation. Omega, Audemars Piguet, Breitling & Cartier are other options when looking for an investment that may increase in value over time. The Rolex Daytona & Submariner as well as the Patek Philippe Calatrava & Nautilus are typically models that should not decrease in value. There are also exclusive models released by the leading brands that will increase value due to their exclusivity. Materials used within the investment watch can also be a factor, with gold and diamonds retaining their value at material cost. Factory original diamonds will hold their value vs other forms of diamonds for example. These are important to consider when choosing the specific model or models to invest in.

Diversifying Your Watch Portfolio To Avoid Risk

Setting your budget is a natural step in choosing the models of watches that you choose to invest in. As with other asset investments, diversifying a portfolio rather than having your investment tied to a limited number of watches or one specific watch carries less risk from an ROI perspective. If you are concerned about the risk of return or diminishing returns – you will need to take this into consideration.

Receiving Guidance From Our Expert Team

When looking to invest in your first luxury watch or diversify your portfolio – knowing the market is important as well as typical trends when you decide to make your purchase. Our team have decades of experience purchasing & selling luxury timepieces as well as selling via our concierge services. This allows us to help you source and purchase the ideal investment piece. We can provide a timepiece from our inventory or help you with your purchase. We also provide part exchange – if you are looking to diversify your portfolio or purchase something new.