0
Your Cart
0

Rolex Price Increase and Effect on the Grey Market

The Rolex price increases of 2025 have had a predictably volatile impact on the grey market. These price increases will have effects on newer watches as well as other watches available on the pre-owned market. 

Here are the price increases at a glance:

  • 1% increase for steel, Rolesium and platinum.
  • 2% increase for white gold and steel.
  • 7% increase for pink or yellow gold with steel and solid gold.
  • 5% increase for titanium for the Deepsea Challenge
  • 8% increase for titanium for the Yacht-Master 42.
  • Cosmograph Daytona has its own set of price increases. Platinum 1%, steel 3%, yellow Rolesor 6%, full set gold with no gems 14%.

This will have a significant impact on a number of different Rolex watches and their prices within the grey market. This also makes it a great idea to consider a number of other models as investment timepieces as many of these models should hold their value or appreciate in response to these price increases. In this article, we take a look at the implications of these price increases on the grey market.

We are one of the leading independent luxury watch dealers in the UK. We use our extensive network and knowledge of the market to source your ideal watch. Whether you are looking for a timepiece for regular or semi-regular use or an investment watch – get in touch with our team today. We also have part exchange available and we are able to purchase your luxury watch or watches. 

These price increases by Rolex are likely to have a negative impact initially but will lead to appreciation in a number of different models. The changes may affect new buyers but this is unlikely as it’s recommended to be considering an investment timepiece as a long-term investment. You will not typically make instant returns when investing in a Rolex watch or watches. The gap between purchasing a watch and resale may widen over the next year which would make immediate resale unattractive to current investors and Rolex owners at the moment. 

Rolex is a manufacturer that prides itself on exclusivity and expert craftsmanship. Although they are on the upper end of production per year compared to other luxury watchmakers – they are still reacting to changing market dynamics and material costs. These are the two driving factors behind the price increases as we can see from the percentages increasing per the materials used to construct the watch. Gold prices for example increased by around 17% in 2024 which is a similar level to the price increase for gold Rolex watches with no gems. Production costs will also have an effect on the pricing as well as the ever-growing demand for new Rolex watches. With the buyers within the market largely being unaffected by market fluctuation – these have all had an impact on Rolex’s decision to hike prices again at the start of 2025.

The Cosmograph Daytona’s exclusive list of price increases shows Rolex’s investment in this series of sports watches compared to the other sports-specific watches that they have available. This is a great sign for owners of Daytonas in the future as it’s looking like this model will continue to increase in price and is a typically good contender for retention of value.

We are one of the leading independent luxury watch dealers in the UK. We constantly review the market and have an exceptional amount of experience operating within the market and sourcing luxury timepieces for our clients. We offer part exchange as well as purchase luxury watches from our clients. Get in touch with our team to find out more today.

Leave a Reply

Your email address will not be published. Required fields are marked *

[]