Rolex is still a manufacturer that often tops the list as the most popular choice for timepieces to wear or as investment pieces in the luxury watch market. Rolex watches and specific models are always front-runners in popularity for the consumer and the investment market. In this article, we take a look at all of the aspects that make Rolex Watches so popular, from the craftsmanship of every model to their cultural and pop culture significance and the materials used that ensure that many of these watches retain their value.
We are the leading independent luxury watch dealer in the UK. We utilise our vast network and experience to ensure that you have access to your desired luxury timepiece. We can help you find the perfect Rolex as a timepiece for regular or semi-regular use as well as an investment timepiece. Get in touch with our team today.
Rolex Continues to Prioritise Exclusivity and Expert Craftsmanship

Although being on the higher end of manufacturing per year compared to other luxury watch manufacturers, Rolex still values exclusivity in releases and produces its models with expert craftsmanship and precision. This is one of the main driving factors as to why Rolex watches are so popular. Rolex movements, cases and inspections of the finalised model are carried out exclusively in Switzerland to maintain product quality with the brand being synonymous with high attention to detail and exceptional quality. As the luxury watch market is a supply and demand market, when Rolex choose to discontinue certain models then this can see a notable surge in their popularity and increases in price. As of writing, Rolex has some of the strongest pre-owned watches in terms of value retention and appreciation over time.
Rolex as a Brand – Hollywood and Celebrity Endorsement
As well as being renowned for producing watches of the highest quality, Rolex has also collaborated with Hollywood and celebrities over the last 60+ years and beyond to solidify its status as a luxury item and a symbol of fashion and exceptional style. Rolex has always had a close relationship with cinema and sponsors several film initiatives and has sponsored the Oscars for 8 consecutive years in 2024.
From Marlon Brando in The Fugitive Kind wearing a Moonphase 1957 in the 1960 film to Gabriel Byrne wearing a 16610 Submariner in 1995’s The Usual Suspects – Rolex has cleverly placed their watches in the film to increase the prestige and influence of some of their most iconic models and designs. And we could make an exclusive list of the best Rolex watches that James Bond has worn over the years on screen.
Rolex is also extremely effective at brand endorsements and creating special celebrity models to further increase their brand image and desirability. Legendary figures such as Paul Newman were rarely seen without wearing his Cosmograph Daytona and Steve McQueen would always wear a Rolex Submariner. Fast forward to today and there are a whole host of celebrities that are pictured with famous and exclusive Rolex watches.
Officially, Michael Buble, Roger Federer and Tiger Woods are arguably the three most prominent ambassadors for the brand. Kendrick Lamar, Tom Hardy, Donald Trump, Gordon Ramsay, Tom Hanks, Tom Cruise, Nick Jonas, Rihanna, James Cameron – you name it and a celebrity is likely to own or have been pictured wearing a famous watch from the Rolex collection.
We are the leading independent luxury watch dealer in the UK. We utilise our vast network and experience to ensure that you have access to your desired luxury timepiece. We can help you find the perfect Rolex as a timepiece for regular or semi-regular use as well as an investment timepiece. Get in touch with our team today.